“Morgan & Hyland assert that the ultimate benefit of a strong website is that it is a blank canvas. Unlike other channels, where content must conform to a third-party platform, websites allow studios to ‘design everything about the interface surrounding [their] work,’ Morgan says. ‘What do you want to communicate? Use your website to present your work on your own terms.’”

“Lots of tools can help you build your website visually but each has their own limited and extraneous UI, eg. Persona, Cargo, Readymag, and even Instagram. This guide teaches you how to create a 2 page website by dragging a folder on your computer into your browser. Keep it simple: a homepage with a slideshow and an about page with an email sign up.”

“The internet is the most public space. You can deliver an experience to anyone in the world, instantly, for free. Iteration continues after you build, and the designer is the builder.”